{"id":7125,"date":"2026-01-15T10:15:26","date_gmt":"2026-01-15T09:15:26","guid":{"rendered":"https:\/\/www.dibiesse.it\/collaborazione-dibiesse-tognana\/"},"modified":"2026-01-15T10:19:26","modified_gmt":"2026-01-15T09:19:26","slug":"collaborazione-dibiesse-tognana","status":"publish","type":"post","link":"https:\/\/www.dibiesse.it\/en\/collaborazione-dibiesse-tognana\/","title":{"rendered":"Dibiesse x Tognana: when the set becomes part of the story"},"content":{"rendered":"<p data-start=\"368\" data-end=\"540\">The<strong> collaboration between Dibiesse and Tognana<\/strong> brings one of our kitchen projects to television, chosen as the setting for the brand\u2019s new campaign dedicated to air fryers.<\/p>\n<p data-start=\"542\" data-end=\"777\">Some collaborations simply fall into place. This was the case when Tognana selected our showroom as the main set for its latest TV campaign \u2014 a choice that takes authentic, lived-in spaces from the store floor straight onto the screen.<\/p>\n<p data-start=\"779\" data-end=\"1082\">But using a Dibiesse kitchen wasn\u2019t just a practical decision. The production needed environments capable of conveying warmth, real-life functionality and a level of design quality that remains evident even through the camera. In our compositions, Tognana found the right backdrop for telling its story.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The collaboration between Dibiesse and Tognana brings one of our kitchen projects to television, chosen as the setting for the brand\u2019s new campaign dedicated to air fryers. Some collaborations simply fall into place. This was the case when Tognana selected our showroom as the main set for its latest TV campaign \u2014 a choice that [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/www.dibiesse.it\/en\/collaborazione-dibiesse-tognana\/\">Read More&#8230;<span class=\"screen-reader-text\"> from Dibiesse x Tognana: when the set becomes part of the story<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":7123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-7125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dibiesse x Tognana: when the set becomes part of the story - Dibiesse Cucine Spa<\/title>\n<meta name=\"description\" content=\"Tognana porta in TV la cucina Area22 Riga Dibiesse per la nuova campagna Iridea. Un progetto che valorizza materiali e qualit\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dibiesse.it\/en\/collaborazione-dibiesse-tognana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dibiesse x Tognana: when the set becomes part of the story - Dibiesse Cucine Spa\" \/>\n<meta property=\"og:description\" content=\"Tognana porta in TV la cucina Area22 Riga Dibiesse per la nuova campagna Iridea. Un progetto che valorizza materiali e qualit\u00e0.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dibiesse.it\/en\/collaborazione-dibiesse-tognana\/\" \/>\n<meta property=\"og:site_name\" content=\"Dibiesse Cucine Spa\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T09:15:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T09:19:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dibiesse.it\/wp-content\/uploads\/2026\/01\/spot_Tognana.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"454\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dibiesse_ad2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dibiesse_ad2\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dibiesse.it\/en\/collaborazione-dibiesse-tognana\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dibiesse.it\/en\/collaborazione-dibiesse-tognana\/\"},\"author\":{\"name\":\"Dibiesse_ad2\",\"@id\":\"https:\/\/www.dibiesse.it\/en\/#\/schema\/person\/49b8c93362ce403161e5b5942fef5150\"},\"headline\":\"Dibiesse x Tognana: when the set becomes part of the story\",\"datePublished\":\"2026-01-15T09:15:26+00:00\",\"dateModified\":\"2026-01-15T09:19:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dibiesse.it\/en\/collaborazione-dibiesse-tognana\/\"},\"wordCount\":124,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dibiesse.it\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dibiesse.it\/en\/collaborazione-dibiesse-tognana\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dibiesse.it\/wp-content\/uploads\/2026\/01\/spot_Tognana.jpg\",\"articleSection\":[\"Events\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dibiesse.it\/en\/collaborazione-dibiesse-tognana\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dibiesse.it\/en\/collaborazione-dibiesse-tognana\/\",\"url\":\"https:\/\/www.dibiesse.it\/en\/collaborazione-dibiesse-tognana\/\",\"name\":\"Dibiesse x Tognana: when the set becomes part of the story - Dibiesse Cucine Spa\",\"isPartOf\":{\"@id\":\"https:\/\/www.dibiesse.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dibiesse.it\/en\/collaborazione-dibiesse-tognana\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dibiesse.it\/en\/collaborazione-dibiesse-tognana\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dibiesse.it\/wp-content\/uploads\/2026\/01\/spot_Tognana.jpg\",\"datePublished\":\"2026-01-15T09:15:26+00:00\",\"dateModified\":\"2026-01-15T09:19:26+00:00\",\"description\":\"Tognana porta in TV la cucina Area22 Riga Dibiesse per la nuova campagna Iridea. 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