Dibiesse x Tognana: when the set becomes part of the story
The collaboration between Dibiesse and Tognana brings one of our kitchen projects to television, chosen as the setting for the brand’s new campaign dedicated to air fryers.
Some collaborations simply fall into place. This was the case when Tognana selected our showroom as the main set for its latest TV campaign — a choice that takes authentic, lived-in spaces from the store floor straight onto the screen.
But using a Dibiesse kitchen wasn’t just a practical decision. The production needed environments capable of conveying warmth, real-life functionality and a level of design quality that remains evident even through the camera. In our compositions, Tognana found the right backdrop for telling its story.
A kitchen designed for everyday life
Among the layouts featured, the Area22 Riga kitchen — in Fenix NTM with Botte melamine accents — became the star of the filming set. With its contemporary look, tactile surfaces and durable finishes, it speaks the language of domestic life with ease.
Clean lines, soft textures and a layout shaped around real needs offered a credible, welcoming frame for the visual narrative. It’s a space conceived to accompany everyday gestures — and that is precisely what comes through naturally in the final edit.
A partnership that celebrates design
For Dibiesse, this collaboration reaffirms the value of kitchen design not only as a technical system, but as an environment that reflects a way of living.
That a long-established and respected brand like Tognana chose our environments for its visual storytelling reveals a shared set of values: care for the home, quality, reliability and attention to detail.
It’s a result we are proud of — and one we are happy to share here as well.
Watch the spot at this link
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