The Treviso-based company gets a makeover with its new location in Milan, a key location for both Italian and international players alike. And it aims to export its format.
Milan – The opening of the first flagship store in Milan was celebrated on the evening of 8 October 2020. In via San Giovanni sul Muro 18, in the heart of five streets, in the most difficult year ever due to COVID-19, Dibiesse decided to give itself a new look. It did so by putting its first flag in the Lombard capital, with a new space created in partnership with architects Riccardo Pagura, Jacopo De Santis and director Karim Stadelmann. In fact, the store’s name is an acronym combining all of their names: JRK Design.
“The decision to open our first space could only land in Milan”, stated chairman and founding director Luigi De Biasi. “In addition to being recognised worldwide for excellence in various sectors, it hosts events of particular significance for professionals and non-professionals. Like the Salone del Mobile and the Fuorisalone, both of which are events with an international reach. Milan is therefore the heart and global showcase”, he continued.
The new space can be defined as the story of Dibiesse. Its solutions tell of the company’s philosophy, allowing not only the quality of the offering to be seen, but also its planning capabilities, and therefore customisation for every need. It is the culmination of the company’s potential. The showroom is set up with all the new products and a complete overview of the offered systems, materials and finishes is provided as well..